Say you have coffee with someone. Afterwards you open OpenLoop, find their name, and write a micro note: what they are working on, what you offered to do, the thing they mentioned in passing that you will want to remember. Two lines, thirty seconds, filed against the right person. Then you choose a day to come back to them, and OpenLoop puts that day in your calendar.
When the day arrives you open their name again and read back through everything you have written, most recent first. You now know exactly where you left off, so the next message is a real one rather than a vague hello.
You set the rest yourself: how urgent it is, where the conversation happened, and where things stand. Stages, platforms and your own custom fields are all yours to rename and reshape, so the app describes your work rather than a sales process someone else designed.
It is not a sales CRMThere are stages, because relationships have states. There is no forecast, no quota and no team to report to.
It is not automationNothing reads your inbox and nobody is added without you asking.
It is not a system to maintainThree lines after a conversation, then close it.
It is not a social networkNothing is published and there is nobody to add. What leaves does so because you sent it.
